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Play and build your way to a better organization.


Play and build your way to a better organisation

Play and build your way to a better organization

Strategy development, innovation, teambuilding and change processes can prove quite challenging tasks. LEGO® SERIOUS PLAY® incorporates the unique LEGO® universe as a play and creativity tool, strengthening management, HR and the organization.

LEGO® SERIOUS PLAY® is a tool for strategy development, innovation, teambuilding and a great deal more. Use LEGO® SERIOUS PLAY® to explore organizational challenges, innovative processes, strategy development, teambuilding and a great deal more.

LEGO® SERIOUS PLAY® was developed by the LEGO Group in association with leading researchers in the fields of strategy and organizational behaviour. Together with the LEGO Group’s CEO and owner Kjeld Kirk Kristiansen, professors Johan Roos and Bart Victor from IMD in Switzerland explored alternative strategic planning tools and systems.

Their research resulted in the creation of an adaptive tool that uses LEGO elements as three-dimensional models of business-related problems and challenges.

The method integrates knowledge about play and how and why we play, learn and develop. It also helps us to understand how organizations develop and implement strategies as well as what motivates individual participants and liberates creative potential.

Contact us at or call +45 75 33 12 44

LEGO® SERIOUS PLAY® certifications
In association with IntHRface, LEGOLAND Hotel & Conference offers the possibility of achieving LEGO® SERIOUS PLAY® certification.

This is an engaging, effective business development tool aimed at a company’s HR personnel, business developers, managers, future managers – and talents. You will be involved in:

  • developing, changing and strengthening your company from within
  • analysing and exploring new business opportunities
  • driving strategic goals and meeting targets
  • converting goals into specific actions
  • optimizing processes and performance across the organization
  • strengthening the company’s interdisciplinary cooperation
  • eliminating sub-optimisation and thinking in silos

Download the catalogue: 'Business and pleasure should ideally be mixed

Download our LEGO® SERIOUS PLAY® brochure 2018 here


The LEGO® SERIOUS PLAY® idea offers three different workshops: The Basics, The Challenge and Real Time Business

Read more about the LEGO® SERIOUS PLAY® workshop formats